CASA of Travis County
Tagline: “Let Kids Be Kids”
Brand: CASA (Court Appointed Special Advocates) of Travis County trains and matches volunteers with children who have experienced abuse and neglect to advocate for them in the courtroom and beyond. Amplify Austin is a 24-hour fundraiser for Austin non-profits, encouraging the community to donate to reach their separate goals.
Insight: When children go through the child welfare system, they can miss out on milestones like sports games, riding a bike, or school dances that define a childhood.
Solution: CASA wants kids to be just that, kids. By providing a child with a dedicated volunteer who can listen and understand their needs, we can protect their present and amplify their future.
Physical Mailer
Social Media
To continue the theme of “let kids be kids” and encourage staff participation in the fundraiser, I invited staff members to send childhood photos of themselves and memories associated with their photo. During the fundraiser, a post was made every hour.
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